Additionally, the companies intend to work together to offer interoperability between the Adobe open media player framework code-named "Strobe", and the Brightcove online video platform. With this expanded strategic alliance, Adobe and Brightcove offer a powerful and comprehensive solutions for broadcasters and media organizations to deliver secure, up to HD-quality, long-form content to consumers through standard Web browsers without the need for non-standard software plug-ins or proprietary technology stacks.