Spector Photo Group becomes smartphoto group

According to a press release, the change of the name concludes a comprehensive transition process to reposition the company as a powerful E-commerce player in the market of personalized photo products. Since mid-2011, Spector has approached consumers via its master brand smartphoto. The name change was the logical next step, the company said. The url of the previous Spector website has also been changed to www.smartphotogroup.com.

The smartphoto group, whose shares are traded on Euronext Brussels, operates both in the B2C and B2B segment in 14 European countries. In its B2C business, the comapny offers a wide range of photo products, such as photo books, photo cards, photo calendars, photos on canvas, and photo gifts, under the brand name smartphotoT. Und the name smartphoto.biz, the company offers the same range of products to businesses and organisations that want to offer personalised products.

Smartphoto’s wholesale segment operates as a distributor of photo hardware and consumables to independent traders and professional photographers. Under the brand smartphotoXL, the company markets visual communication products, presentation systems, and printed textiles to B2B customers and specialized resellers.