Sony’s SXRD 4K Projectors help keep Ford Motor Company in the passing Lane

Ford teamed with IGI, a company specializing in designing large-scale display solutions, to install the 4K projectors which are being used to display detailed graphic renderings onto a “Powerwall.” According to IGI, Ford chose the projectors for its facilities due to their ability to project computer-rendered graphics of the company’s vehicle line up in a way that made the images “come to life.”

IGI added that Ford also uses the 4K projectors to simultaneously view three full-size, high-definition images of vehicles on the same screen. This feature is a competitive advantage in the automotive industry where making side-by-side comparisons is an integral part of day-to-day business.