Sony launches “PlayMemories” series

Sony has been providing customers with a variety of digital cameras and camcorders for capturing moments of everyday life to professional situations as well as offering various post shooting products and services to enjoy their content. Under the concept, "Play More. All your Memories,” the “PlayMemories” series will realize an experience where users can enjoy their personal content across various devices. We will aim to enrich customer’s digital imaging experience not only during but also post shooting.

The “PlayMemories” series consists of four solutions: PlayMemories Online for easily managing and sharing videos and photos overthrough the cloud, PlayMemories Home for organizing and editing content on a personal computer, PlayMemories Studio for organizing, editing and viewing on Playstation 3 (PS3®); and PlayMemories Mobile for transferring content from Wi-Fi enabled Bloggie, announced in the U.S., to a smartphone and tablet.