Sony Ericsson announces new organisational set-up

The new organisational set-up will group the Austrian, Dutch, German and Swiss markets as one cluster, under the overall responsibility of Luc van Huystee who will be based at Sony Ericsson’s offices in Dusseldorf. The markets of Belgium, Luxembourg and France will form a new grouping under the overall responsibility of Pierre Perron, who is based at the company’s offices in Paris.

“By grouping these important Western European markets, in this way, we are able to drive greater operational synergies, especially in how we can support our operator customers and consumers going forward. The changes announced today are part of our overall global plan to align our resources and become a leaner, stronger and more nimble organisation,” said Kristian Tear, head of region Western Europe and global customer operations at Sony Ericsson. “Our existing sales and marketing offices in these countries will continue to function as before and focus on further strengthening their relationships with operator customers and distributors,” he added.

Van Huystee and Perron will assume responsibility for their respective new areas in addition to their current roles.

Andrea Gaal, currently head of Sony Ericsson’s market unit Austria & Switzerland, and Max van den Berg, currently head of Sony Ericsson’s market unit Benelux, will remain in their roles until the end of September 2009. Gaal and Van den Berg are expected to assume new positions at Sony Ericsson after September, and details will be announced in due course.