Sony announces six entry level Cyber-shot compact cameras

Sony also introduced a fresh, sleek addition to its world-class all-touch-screen T-series cameras (DSC-T110) that combines the must-have design factor with all the cutting-edge features the in-crowd demands.  Starting with the entry-level 16.1-megapixel DSC-T110 with a CCD sensor, the T-models feature a three-inch LCD with touch screen, Sweep Panorama mode and 720p HD movie capture. The Cyber-shot DSC-T110 camera will be available at about $230.

“For the first time, consumers will see advanced technology features like Sweep Panorama mode, HD video capture and bright, wide-angle lenses integrated into models across the Cyber-shot line at some of the most affordable price points,” said Kelly Davis, director of the Digital Imaging business at Sony Electronics.

Sony also introduces a new 10x optical zoom Cyber-shot camera (model DSC-H70). With a 16.1-megapixel CCD sensor, it has the innovative Sweep Panorama feature, 720p HD movie recording, Optical SteadyShot image stabilization and a 25mm wide lens. The DSC-H70 will run about $230.

Sweep Panorama mode, first introduced in Sony’s breakthrough Cyber-shot DSC-HX1, DSC-TX1 and DSC-WX1 CMOS models, utilizes a CCD sensor to capture dramatic panoramic scenes. Starting with the DSC-W510 at just about $109, and continuing up throughout the W and T-series cameras, these models shoot images continuously to capture wide landscapes or tall buildings in one easy “press and sweep” motion. Images are automatically stitched together to create one stunning panoramic photo.

The built-in help guide is another way that these cameras make it easy to get the best shot. Designed to help users learn about the cameras’ features and how to use them on the spot, the “In-Camera Guide” is accessible from the menu button on the camera and allows users to easily search by purpose or keyword for functions they seek.