Advertising industry creative luminaries will join HP in a seminar discussing how digital print brings content from the virtual world to life in the physical world. Panelists will address how creatives can use the latest digital production tools to expand the creative canvas and create more personalised "real-world" experiences. The session is open to all Festival attendees and a replay will be available at www.hp.com/go/canneslions.
Additionally, a specially designed Young Lions Zone lounge features HP-developed elements from pillows and wallpaper to tabletops and custom drink cans – all produced using HP Scitex large format printers and HP Indigo digital presses. The HP lounge demonstrates the broad spectrum of size, scope and custom applications made possible by digital printing.