Samsung extends multi-million Pound investment in B2B printer marketing campaign

Building on the success of the first phase of the Ctrl+P campaign, which launched in October 2008, the latest campaign focuses on how Samsung helps organisations in different industries gain control of printing environments to make their operations more efficient and secure. The campaign highlights how organisations can gain control over cost by streamlining hardware and applying printing solutions; how Samsung helps maintain patient confidentiality in healthcare organisations with advanced authentication features; and how Samsung’s greener printing solutions can help public and private organisations meet their environmental targets by saving paper, toner and energy.

“Despite the challenging economic conditions, we’ve continued to extend unit sales and have made significant gains in UK market share. Extending our marketing investment by several million pounds, demonstrates our commitment to the market, as well as our belief in the B2B printing hardware, solutions and supplies we offer,” commented Anthony Penton, Head of Marketing, UK Print Division, Samsung Electronics. “The Ctrl+P campaign has already proved highly effective in building awareness of Samsung’s brand in the printing market. This latest campaign will further demonstrate Samsung’s ability to address industry specific printing requirements, helping to ensure our continued success through to the end of 2009 and beyond.”

The Q2 FY2009 IDC market share tracker analysing the market for A4 hardcopy devices in the UK found that year-on-year (Q2 2008 to Q2 2009), Samsung increased its market share by unit sales of laser printers and MFPs in the UK from 14.5% to 15.3% and as a result the company is well on its way to achieving its ambitious plans to become a top tier printing business by 2013.