Shutterfly’s 2nd quarter results

While the average order value was up 5% year-on-year reaching US$31.70, the company’s GAAP net loss was $9.5 million, compared to a $3.7 million loss in the second quarter of 2011.

During the 2nd quarter, Shutterfly completed the acquisition of Kodak Gallery. Migration of Kodak Gallery customers and their photos to the company’s own platform began in July. Shutterfly also completed the acquisition of Photoccino Ltd. in the 2nd quarter, a company which has developed ground breaking image analysis and selection technologies. The company also added Instagram as a picture source for Photo Books and created a Store page for all newly created Shutterfly share sites. To increase the awareness and trial of its products, Shutterfly partnered with other leading brands such as Coke, Hallmark, Disney, Post, Kimberly-Clark, Symantec, Leapfrog and Great Wolf Lodge.