"When we learned that some of our competitors were forcing their customers to make a purchase or face deletion of their photos, we wanted to find a way to help preserve those memories before it was too late," said Jeffrey Housenbold, president and CEO of Shutterfly. "So today we are rolling out the welcome mat to new customers with a special offer so they can experience the innovative, high quality products and services, easy-to-use website, stylish designs, and customer-friendly policies that have made us the number one online photo service."