Samsung launches free 3D service

"Explore 3D" will be available first in the UK, France, Germany, Italy and Spain – other European countries are planned to follow soon. Highlights at launch will include 10 IMAX Theatre movies which were previously only available for home use via Blu-ray. Samsung plans to add further content until the end of the year to satisfy the increasing demand for attractive 3D content from its Smart TV customers.

At the same time Samsung will launch the new "3D Entertainment pack" containing two pairs of active Bluetooth 3D glasses at a suggested retail price of around 79 Euro (US$ 114). According to Samsung, these active glasses will provide, a Full HD 3D image and 3D from almost any position in the living room. At same time the 2D experience is not compromised by e.g. adding filters or black lines which influence the quality of the 2D TV experience.