Quark unveils Platform-independent Strategy for Digital Publishing 2.0

Quark today unveiled a platform-independent strategy for helping publishers take advantage of Digital Publishing 2.0 for the new generation of digital devices. Marked by a move from simple, black-and-white electronic books, Digital Publishing 2.0 capitalises on the proliferation of more powerful devices with large colour displays to deliver design-rich and interactive content to consumers. To succeed in the 2.0 era of digital publishing, publishers need to differentiate their electronic products from their print products by producing “enhanced” content that can be delivered to all digital devices, regardless of the platform. Quark’s Digital Publishing 2.0 strategy automates the publishing process to offer publishers efficient and cost-effective ways to: Create design-rich, interactive content – for any platform, Automate publishing – to any media (print, Web, digital), Engage customers – on any device and let publishers focus on content – not technology Based on publishing software that includes QuarkXPress, Quark Publishing System, and Quark XML Author, as well as innovative technology from new partners, Quark’s digital publishing strategy will serve publishers at any stage of digital publishing regardless of their preferred application platform or intended media.