The event was co-sponsored by the companies HP, Lomond, Sony, Kodak, Tallann, and Libroff, and it was attended by 300 visitors. The educational program was hosted and presided over by PMA Trustee-at-Large Sergej Savenko of Sava Digital, and it included speeches about recent legislation in Russia, a session on market research presented by the Japanese company Namura, and a presentation by Wolfgang Abendroth of CeWe Color in Germany discussing photofinishing and photo books. The day ended with a panel discussion of sponsor representatives and other industry experts, also moderated by Savenko. A lively question and answer period that went into quite some overtime concluded the event.