Pentax Europe establishes its own online store

“Today’s largest consumer electronics manufacturers are looking for new ways to build brand equity and add market share,” said Joel Ronning, Digital River’s CEO. “Direct to consumer sales is one way we can help them accomplish just that. We know what it takes to build a multi-channel strategy that both works in concert with traditional channels and reaches consumers when and where it is most convenient for them.”

“Pentax dealers know, just like we do, that consumers want a relationship with our brand in stores and online,” said André Dierickx, commercial director for Pentax Europe Imaging Systems. “We needed to find an e-commerce partner that understood our industry, the importance of our dealer relationships, and the value of multi-channel approach where everyone is a winner. Digital River was the clear choice.”