HP appoints new senior leaders across company

HP has appointed Thomas E. Hogan as executive vice president of Sales, Marketing and Strategy for HP Enterprise Business, the company’s $54 billion business group. In his previous role, Hogan led the Software & Solutions business unit at HP. During his four-year tenure, he drove a significant extension of HP’s software portfolio, tripled revenues and expanded operating results.

HP also announced that Francesco Serafini will become executive vice president of Emerging Markets, reporting to the HP Executive Council. In this newly created role, Serafini will head strategy, planning, coordination and growth initiatives across all emerging market countries. Serafini was most recently senior vice president and managing director for HP Europe, the Middle East and Africa (EMEA).

Jan Zadak will replace Serafini as senior vice president and managing director for HP EMEA. Zadak most recently served as senior vice president of Sales for HP Enterprise Business in EMEA. There he was responsible for driving profitable growth across the company’s entire portfolio and providing a best-in-class total customer experience.

HP also announced Richard T. Geraffo Jr. as senior vice president and managing director for the Americas. Geraffo comes to HP from VMware, where he most recently held the position of vice president and general manager, Americas. In this role, he led a number of field functions. A 20-year-plus veteran of the IT industry, Geraffo also has held leadership positions at BEA and IBM. Geraffo replaces Tom Iannotti, who was recently appointed to lead HP Enterprise Services.

HP further announced that Doraisamy Balu, senior vice president and managing director, HP Asia Pacific and Japan (APJ), will be retiring from the company effective June 30, 2010. Under his leadership, the region delivered strong growth and customer focus. Prior to this role, Balu was managing director of HP India, where he and his team drove key improvement programs and delivered outstanding growth and business performance for HP.

Piau Phang Foo will replace Balu as senior vice president and managing director for HP APJ. Foo’s most recent role was managing director of HP China and vice president of HP Enterprise Business, China. Foo is a respected industry veteran with an impressive track record of delivering business results and building high-performance teams. Prior to this role, Foo held positions at Shenzhen Hasee Group, GM, Gateway and Dell.

Zadak, Geraffo and Foo will report to Hogan and be responsible for leading HP operations in their respective regions.