Panasonic opens West Coast 3D Innovation Center

Panasonic Hollywood Laboratory, the company’s Universal City-based R&D site, has been active for over fifteen years. Incorporating Panasonic 3D Innovation Center-Hollywood within Panasonic Hollywood Laboratory will further deepen the company’s ties with the movie studios, broadcasting, and entertainment industries, encourage the creation of a wide range of high-quality 3D content and new 3D applications, and further improve 3D production technology. Maximizing the synergy of software and hardware in collaboration with industry leaders in Hollywood will further expand the reach of 3D-related businesses.

Panasonic Hollywood Laboratory, located at the center of the global entertainment industry, has a long list of accomplishments in 3D-related technologies, including the development of a 3D format for Blu-ray Discs. The leadership shown by Panasonic in the field of 3D has earned  the Charles Wheatstone Award from the International 3D Society and much praise from the industry.

The 3D business, including 3D TVs, is expected to grow into a market worth 60 billion US dollars by 2020 as full-scale expansion takes off. Panasonic has already established other 3D Innovation Centers in Osaka, Japan and Wiesbaden, Germany in 2010. With this new center in Hollywood, the company has formed a solid infrastructure in the three regions where demand for 3D products and services is most developed. In the future, the three centers will cooperate closely to share ideas and discuss the diverse needs of each region and business field. The global 3D Innovation Center network is expected enhance the company’s strengths in 3D technology and end-to-end 3D solutions beyond the world of entertainment to such fields as medicine, education, and corporate management, where 3D is expected to play an increasingly important role.