By making use of ASSI’s national scope, Océ increases its sales coverage almost four fold. According to Lyra Research, the UV curable hardware and ink segment of the large format display graphics market is expected to grow 13 percent by 2012 (State of the Wide-Format Ink Jet Market: Observations from SGIA, November 2008, Lyra Research.). The strategic alliance with ASSI enables Océ to further penetrate the growing US market with the Océ Arizona flatbed printer series.
ASSI will focus its sales on the sign and graphics industry. Océ will support ASSI in its selling activities and provide additional services including delivery & installation, warranty support, and on-going, post-warranty maintenance services.
"This expansion of our display graphics sales capability increases customer access to the popular Océ Arizona Series printers and supports our goal of dramatically increasing Océ’s market presence in the US," says Patrick Chapuis, President, Wide Format Printing Systems division of Océ North America. "ASSI has a solid reputation for customer service, a strong leadership team and a large customer base. We look forward to a long term relationship with them."