Nokia launches new smartphone range on Asha platform

The new Nokia Asha 501 will be available in six striking colors: cyan, bright red, yellow, bright green, black and white, coming in just two parts: a durable, removable shell and the scratch-resistant, tempered glass display.

According to a press release, the Nokia Asha 501 works with just a simple swipe. Swipe unlocks the phone, closes apps and is used to shift between two screens: ‘Home’ and ‘Fastlane’. Home makes full use of the three-inch capacitive touchscreen, displaying a traditional application launcher. Fastlane is the second screen that adapts to display recent activity on the phone as well as upcoming events, helping people multi-task. Fastlane also supports social integration with Facebook and Twitter, by allowing people to post directly from within Fastlane.

The new Asha comes with the Nokia Xpress Browser pre-loaded, compressing Internet data by up to 90%, making mobile browsing faster and more affordable. Pre-installed are social apps like Facebook and Twitter, chat services like Line, Nimbuzz and WeChat as well as up to 40 free EA games. Even more free apps and games are available from Nokia Store, including Here Maps and the new Nokia Xpress Now content discovery web app.

According to Timo Toikkanen, Executive Vice President, Mobile Phones: “The new Nokia Asha 501 helps people quickly access everything they love with just a simple swipe. Coupled with beautiful design, it’s a smartphone with both style and substance, offered at a great price.”