Nikon names Jay Advertising and Vic Productions as Agencies of record for retail communications program

VIC Productions has a successful history of creating retail advertising with Nikon and its dealers. Jay Advertising brings more than 35 years of retail-specific experience and clients, including General Motors, HBO and AAA. Building upon Nikon’s brand momentum, these new relationships will help take Nikon’s retail advertising efforts to a new level of success and provide Nikon’s retailers with the strongest materials to support their sales and marketing initiatives.

“In today’s current conditions, retailers need to be flexible and nimble to react quickly to shifting markets,” said Jay Vannatter, director of Sales, Nikon Inc. “Our new partners have proven records of success in retail advertising, and a demonstrated depth of knowledge and understanding of consumer trends and buying habits that will be essential in building a successful strategic retail advertising campaign for Nikon. With our new agency partners, our goal is to help our retail partners achieve their sales goals, by driving customers to stores, which is more important now than ever before.”