CE China 2021, the IFA event that was scheduled for September 16-18, 2021 in Guangzhou, will not take place. International travel into China was still severely hampered by travel restrictions due to the Corona-pandemic, the organizers said in a press release. With the latest emergence of Covid cases in Asia, both international and Chinese companies were furthermore uncertain about their participation in international trade shows.
“Of course, this was a tough decision to make, especially since we do get a lot of positive feedback and especially international companies signaled their interest to present themselves at CE China”, said Jens Heithecker, IFA Executive Director and CE China Chairman. In fact, a German pavilion with ten German brands was already set to be part of CE China 2021.
The CE China team expressed its sincere thanks to all partners, especially the Guangzhou Commerce Bureau, CCCME and IDG Asia, as well as to exhibitors and visitors for their continuous support. CE China is looking forward to a hopefully more light-hearted 2022 with strong business opportunities.