New HP Marketing Executives to promote analogue to digital Transformation in the Graphic Arts

Chandra was previously vice president, Strategy and Planning, for the HP Imaging and Printing Group. Martin, the new GSB director of Worldwide Marketing reporting to Chandra, previously served as GSB marketing director for the Europe, Middle East and Africa (EMEA) region and as EMEA current business manager for HP’s Indigo digital press division.

Digital colour printing continues to be the significant growth factor in the global graphic arts industry. Overall volume for HP-printed digital colour pages for example, has continued to achieve sizable increases, particularly when compared to trends in the analogue printing market. According to a pres release HP’s marketing strategy focuses on application areas where digital printing’s benefits can have the greatest impact, including: Advertising, marketing and direct mail – applications that benefit from digital printing’s ability to produce personalised materials for a higher return on investment