Kodak to push 35mm film in emerging markets and APS cameras

According to a Kodak press release, the company will continue to manufacture and sell APS films, consistent with consumer demand and will introduce new high performance APS films along with new 35mm products next month.

This year, Kodak will introduce six new cameras designed specifically for emerging markets. Additionally, the company has been driving significant distribution expansion of Kodak 35mm cameras in these regions, where the company expects to sell cameras at more than 85,000 locations in 2004, up 55 percent from 2003. To sell existing inventories of APS cameras, Kodak will work with its retailers throughout 2004 to provide support in sales and merchandising.