Infotrends: Point & shoot cameras becoming more popular in13-17 age

54 percent of the 13-17 year old group said they are most likely to purchase a point and shoot camera within in the next two years. “It was interesting to see that the 13-17 year olds were less likely than the average population to say a smartphone will be their next camera purchase, especially given their general propensity for mobile technology”, said Carrie Sylvester, Consultant for InfoTrends’ Consumer and Professional Imaging Services. “Camera vendors must keep these younger consumers in mind with their marketing messages, as well as future product features. Younger consumers like cool gadgets and cutting-edge capabilities, but they also need to be reminded of the benefits of using a digital camera.”

Smartphones are still used most often for overall picture taking, however InfoTrends maintains that the smartphone should be looked upon less as a rival technology and more as a complimentary tool. The smartphone is introducing many to photography for the first time and is leading to a renewed interest for the more seasoned photographers. Through editing apps, people are also being introduced to new photography techniques which will generate a greater interest in photography.