The solution optimizes content for search engines before it is published to the Web and then provides the means for any buyer to license that content with a mouse click and with flexible pricing based on use. Since watermarks can be unique to various instances of the same image, content owners have the flexibility to set licensing terms depending on the specific usage and buyer.
The Content Tracker continuously monitors billions of images on the Web to locate a customer’s digitally watermarked images. In addition to the standard search, the solution offers a directed search option that lets a content owner specify Web sites to be monitored regularly. Search reports include thumbnails of the images found with the URLs of the websites where they were located. Reports are automatically sent out each month. Alternatively, content owners can generate their own reports at any time.