IEC announces creation of SGI Awards

Designed to reward innovation and creativity in the sign and graphic industry throughout the Middle East, the SGI Awards 2011 will focus on the use of outdoor applications for brand promotion. Categories will include Most Innovative Marketing Campaign, Most Innovative Fleet Graphics, Most Innovative Outdoor Signage, and Most Innovative Green Outdoor Campaign, with the emphasis on creative and innovative use of products, technology and environment.

Under the patronage of Dubai Municipality, nominations for the awards will open from April 2010 with the award ceremony taking place during SGI 2011, where the winners will be honoured by their industry peers.