HP to present digital printing solutions at digi:media

Digital technologies enable the creation of high-value printed products on-demand, in short runs and personalised from promotional items, transpromotional documents, photobooks and books to posters, fine art, wallpaper and vehicle and building wraps. Working with its partners, HP offers an expanding range of advanced workflows and web-to-print solutions to produce these new, enhanced printed products.

Solutions from HP and its partners at digi:media underline the commitment to develop digital technologies that deliver cost-effective, high-quality print without compromising customer content or business values.

The HP SmartStream server and workflow portfolio offers flexibility for creating customisable, scalable solutions that address key market segments to achieve a streamlined, high-powered workflow from job creation to fulfilment. Using the powerful HP SmartStream Director server, HP partner RedTie (which will be present at a partner kiosk on the HP stand) offers a complete e-business solution that delivers variable data files to HP Indigo presses for a complete web-to-print workflow.

For commercial printing and publishing applications and photo-specialty products, the flagship HP Indigo 7500 Digital Press will be printing a range of jobs demonstrating its capabilities. Commercial print, specialised promotional items and folding cartons utilising various substrates are among the items that will be printed on the stand. Use will be made of HP Indigo White Ink, an essential colour for converters, and one that expands the possibilities for creative promotions.