HP launches “Everybody On” global marketing campaign

The launch – spanning music, fashion, community activism, business and more – is supported by an integrated marketing campaign featuring print, broadcast, online and social media. The campaign was created by HP’s Personal Systems Group and builds on the highly acclaimed “The Computer is Personal Again” campaign.

The “Everybody On” campaign kicks off with a 60-second anthem TV spot featuring an instrumental version of Lou Reed’s iconic song “Walk on the Wild Side.” It showcases a broad range of solutions – from computers to mobile devices and printers – and how technology connects people to their passions.

At the center of the campaign is the “Everybody On” Digital Hub, where a variety of digital content will be hosted, including inspirational interviews about pursuing passions using HP technology. The digital hub will allow consumers to engage with passionate individuals and businesses from around the world, including IndyCar driver Gil de Ferran, social activist Aria Finger from DoSomething.org and “Project Runway” star Mondo Guerra.