Fuji Xerox to become Fujifilm Business Innovation Corp.

Fuji Xerox to become Fujifilm Business Innovation Corp.

Fuji Xerox Co., Ltd. has announced it will changing its corporate name to Fujifilm Business Innovation Corp. effective April 1, 2021. At the same date, Fuji Xerox affiliates and sales companies in and outside Japan will also change their names, but their new names will be announced at a later date. The measure reflects the acquisition of the entire 25 percent stake in Fuji Xerox from Xerox Corporation by Fujifilm Holding Corporation in 2019.

According to a press release, the new corporate name represents Fuji Xerox’s commitment as part of the Fujifilm Group―which promotes “Value from Innovation” as its corporate slogan―to expand into a wide range of business areas going forward and to always continue delivering business innovations.

Fuji Xerox aims to foster innovation with the other companies in the Fujifilm Group by accelerating the market introduction of solutions and services that build on technologies related to the cloud, artificial intelligence, and the Internet of Things. Additionally, Fuji Xerox will swiftly work to strengthen its document and adjacent businesses as well as to expand into new business areas, and to bring about business innovations by supporting the use and sharing of knowledge that will enable office workers to further increase their productivity and efficiency.

Founded in 1962, Fuji Xerox Co., Ltd., a consolidated subsidiary of Fujifilm Holdings Corporation, is specialized in document-related solutions and services as well as office multifunction devices, printers and production printers that it develops and manufactures for worldwide distribution. As a 10 billion dollar enterprise, it employs approximately 40,000 people globally including a direct sales force covering Japan and the Asia-Pacific region as well as CHina China, and has more than 80 domestic and overseas affiliates / sales subsidiaries.