Duane Reade selects HP to provide photo publishing solutions to customers

Following a successful 2008 pilot program in key stores, Duane Reade now intends to offer HP Photo Center solutions in more than 200 locations in the greater New York City area, where it has the largest market share of any drug store retailer. The Duane Reade pilot stores achieved up to 50 percent year-over-year improvement versus the chain-wide average in the in-store photo category.

HP Photo Center solutions will enable Duane Reade customers to conveniently order lab-quality photos and create a variety of photo products such as photo books, calendars, greeting cards and posters

Under the agreement, Duane Reade is installing a customized mix of HP Retail Publishing Solutions across its stores. In middle- to high-volume stores, the HP Photo Center provides front and back of counter operations to allow customers to order instant 4-by-6-inch and 5-by-7-inch prints, 8-by-10-inch enlargements, and creative products such as photo books, calendars, greeting cards, posters and 100-year archive DVDs.

In non-photo lab stores, Duane Reade customers will use the HP Photosmart Express instant-print kiosk, a standalone, self-serve solution designed to produce 4-by-6-inch prints and photo CDs.