“For our customers, customer acquisition and conversion is paramount. The ability to offer a commercially competitive diverse product range helps our customers maximize revenue stream opportunities. Adding photo prints is a great opportunity to attract new customers and cross sell to existing customers“, explained James Gray, Founder and CEO of Taopix. “Thereafter, the user experience is absolutely key in getting customers to the point of purchase. Our new photo prints experience is super simple to use on any device, highly intuitive and very fast. We’re convinced it will boost revenue generation opportunities for all of our customers.”
The new photo prints experience allows customers to easily and quickly create and order multiple prints in multiple sizes and comes complete with a substantial array of picture enhancement and editing tools.
According to a press release, Taopix provides its customers with 4 new releases each year, carefully timed to be installed and tested well in advance of the ‘holiday season’ (4th Quarter), which is typically the busiest time for Taopix’ customers. In every release Taopix ensures that tangible additional functionality is delivered to support customers in growing their successful businesses.
Also included in the 3rd new release of 2018 is an enhanced data suite for better and more focused marketing. “Having run a large and successful online consumer business myself (Lulu.com), I know how important a detailed understanding of the customer and their behavior is to building a successful business.” says Nigel Lee, Taopix’ Executive Chairman. Taopix provides deep and rich data on all aspects of the customer’s journey, not to mention detailed customer profile data.
In the context of continual improvements to the user experience as a means of improving conversion, the latest release of Taopix also includes Font Preview. This important feature takes the guesswork out of font selection allowing the consumer to complete their photo project quickly and easily.