CIPA announces new trade show in Tokyo

In a press release, CIPA points out that four organizations in the photographic industry had jointly organized Photo Imaging Expo (PIE) to realize an international photo event in Japan that could be compared with photokina or PMA. While this year’s event was successfully completed with more than 40,000 visitors (a plus of more than 20 percent compared with 2008), PIE had still a long way to go to achieve its orginial target of becoming an international photo event, CIPA said, adding: “To achieve an even greater development in the Japanese photographic industry, it is necessary to hold a comprehensive photo event based on a mid-term plan, so that the event will ‘be able to sent out information from Japan to all over the world and become the largest photo event held in Asia, which is comparable both in reality and in name with photokina or PMA.”

As a result, CIPA has reviewed the current system of having four organizations hosting PIE with the role of the executive organizer being rotated among those associations, and came to the conclusion to prefer a new system where the trade show is hosted by CIPA alone.