Carteland chooses HP Digital Printing Technology to target the photobook market

"During our research for a new press, HP always supported our ideas and our business development project and helped us to define the right markets to target, and the right printing solutions," said Stephane Rambaud, manager, Carteland. "Now that it’s installed and running, the HP Indigo press 5500 has proved its great reliability, which was one of the most important criteria for us as well as a good versatility in terms of media. Moreover, the print quality and the enhanced properties of the six-colour process, with HP Indigo Light Cyan and Light Magenta inks, bring us new possibilities for creativity and innovation.

The investment in the HP Indigo press 5500 enables Carteland to be ready for the peak season, traditionally the photo-specialty market’s busiest time of the year for photobooks and calendars.