The campaign takes brand characters out of their expected roles and shows them doing business processes such as invoicing or digitizing documents with exaggerated results. The campaign demonstrates there are better ways for companies to handle back office work – by innovating and partnering with Xerox.
“We’re fortunate to have great client partners who worked side-by-side with us in showing how their businesses benefit when Xerox is doing what we do best. Along with the innovative use of brand characters, we’re cutting through the clutter with innovative media, like interactive billboards, and attention-grabbing digital units,” said Christa Carone, chief marketing officer, Xerox. “It’s all about communicating the new Xerox in fresh and engaging ways to disrupt legacy perceptions of the Xerox brand, and turn up the volume on the breadth and depth of our services and technology.”
Print, television, Web and airport advertising kick off in the U.S. on Sept. 7 and in Europe later this year, and are complemented with a rich multimedia experience at RealBusiness.com. The website, scheduled to go "live" on Sept. 7, showcases examples of Xerox helping clients get back to real business.