Xerox uses the center to host workshops about a variety of topics ranging from photo publishing and direct marketing to transactional printing and variable-data campaigns. These Thought Leadership Workshops have attracted more than 4,000 global attendees during the past two years. Other workshop topics include book publishing, transactional printing, , quick and franchise print, and integrating digital and offset printing.
"Xerox’s depth of experience and the networking opportunities at the direct marketing workshop were extremely valuable," said Roger Reynolds, general manager at Canada-based Commercial Digital Print. "It offered a great opportunity to hear from industry experts, check out applications being printed real-time and learn from peers."
Each event draws more than 50 customers and prospects, such as commercial, quick print, and in-plant print providers, photo retailers and professional photo labs, service bureau professionals, direct marketers and digital book publishers.