U.S. Photo Industry 2010: Review and Forecast Report now available

The premium edition of the report includes extended forecasts through 2012 and provides a more in-depth look into each product category with pricing, channel shares, and product types. Visit the marketing research area of the PMA website to compare editions and see the differences between the basic and premium version of this report. Highlights of this report include: 

• Digital cameras are expected to reach 81 percent of U.S. households and the market value is expected to reach $5.2 billion in 2010. Consumers in the United States are expected to make 13.9 billion digital prints in 2010.

• While social networks changed imaging for some, touch screen smart phones and tablets will change imaging for all.

• Growth in digital photo printing revenue is now driven by photo cards; their future success is rooted in the transition of stationery, greetings, and expressions products to on-demand platforms, already under way.

• With more 8-by-10-inch prints made on home printers than through retail or online businesses, however, large-format photo printing demand and its most likely source – photo enthusiasts – remain largely unexploited by specialty photo businesses.

• The success of touch screen smart phones as picture-taking devices points to a challenging future for ultra-compact cameras and camera demand overall; at the same time, their success as picture-sharing devices points to less attention on camera resolution by at least a segment of consumers. 

Available from the marketing research area of the PMA website (www.pmai.org), the basic report is free to members. Nonmembers of PMA may buy the report for $99. The premium version is available for $249 for nonmembers and $149 for members.