The report is designed to aid firms in business planning. It consists of a brief overview of the major photo categories such as digital cameras, digital printing, photo books, other custom items, as well as, home digital printing consumables in addition to some forecasts.The report sections are:
Digital cameras and spending
Photo services and components
Digital service market outlook
Value proposition of custom products revisited
Available from the marketing research area of the PMA website, the basic report is free to members. Non-members of PMA may buy the report for $99. Media members can contactPMA for a copy of the report. A premium version of this report, containing more charts regarding DSLR sales, adoption of digital cameras, memory cards, digital frames, home photo printers, and online prices for prints and custom products and more, will be available in March. The PMA member premium edition will be $149, and the PMA non-member premium edition will be $249.