Tim Kring and Nokia push boundaries of mobile entertainment

Partnerships with charities for CFG were uniquely interwoven into the narrative, taking actual roles within the story and creating a new way to reach potential supporters of their respective causes. The new approach created unprecedented interaction with the CFG communities and will result in 50 scholarships being provided for young women in Africa as well as the establishment of five children’s libraries in Zambia in association with Room to Read. These libraries will be stocked with more than 10,000 donated books in association with the Pearson Foundation. These highlights join many other worthy causes that were supported by the CFG movement.

The first of its kind, this project used the extensive reach of Nokia’s Ovi platform with online and physical participants joining CFG from more than 165 countries and enjoying a variety of Ovi content, apps and services.