Tenba announces new branding

According to Tenba President Michael Hess, "The past five years have been extraordinary, with the brand growing about 400%—even factoring recent economic downturns—and now we’re kicking it into overdrive." Hess says that this push to the next level begins with the complete redesign of Tenba’s brand identification. At the upcoming Photokina trade show in Cologne, Germany, the company will officially introduce its new "T-Shield" logo, signifying the strength, protection and durability that its professional users have relied on over the years. The logotype has also been updated, and over the coming months the new identity will be phased in throughout the entire business, from products to marketing materials, advertising, video and other media. 

On the heels of this new branding will be what the company says is the most ambitious product launch schedule it’s ever undertaken. Over two dozen new products, collections and extensions of existing collections are already in the works for introduction during the remainder of 2010 and early 2011 alone. Tenba will release products in virtually every corner of the carry-gear category: outdoor photo backpacks and bags, laptop/photo bags, rolling cases, bags designed and priced to cater to enthusiasts and "prosumers," additions to its Air case line of lightweight shipping cases, new fashion and color approaches, and more. The company will also announce a unique, licensed product collection developed in partnership with a major, international trend-setting brand. Tenba expects to have some of the new products, and "sneak previews" of others, at its booth in ohotokina Hall 9.