According to a press release, James Gray, CEO and Co-Founder of Taopix, points out: “The feature that has most caught everyone’s attention is the fact that it’s based on HTML5 technology and so it sets itself apart from other platforms. Using the very latest, proven technology has a number of benefits, not least of all the fact that it lends itself well to being used across a number of devices, including iPad and Android. We’ve built Taopix Online to be easily customizable and brandable. Last but not least, we’ve focused heavily on ensuring we deliver the very best user experience for consumers too!”