Sony launches Cybers-shot DSC-TX55 CMOS compact camera

With an exceptionally slim and stylish design, Sony’s new DSC-TX55 Cyber-shot camera makes it easy to capture any moment with high-quality still photos, full high-definition video and amazing 3D images, providing consumers with the ultimate in creative control of their photos and videos.

The DSC-TX55 camera features a range of innovative new technologies, including “By Pixel Super Resolution” technology, which boosts the cameras’ zoom range to a virtual 10x without losing quality at the image sensor’s maximum resolution (16.2 million pixels). The new model is also the first Cyber-shot camera to offer a “Picture Effect” mode, which expands a shooter’s artistic possibilities without the need for editing software. 

Just 12.2mm slim (measurement excludes lens cover), which is smaller than the thickness of a standard AA-size battery, the Cyber-shot TX55 is the world’s thinnest camera in its class (among cameras with an optical anti-shake function).  The new model captures Full HD AVCHD video clips as well as 16.2 megapixel still images through its innovative and exceptionally thin 5x optical folded zoom lens. 

It introduces brand-new ‘Clear Image Zoom’ that boosts magnification without lowering the pixel count in the final image. Exclusive to Sony, ‘By Pixel Super Resolution’ processing further extends the camera’s 5x optical zoom range, allowing full-resolution 16.2 megapixel images with a maximum 10x zoom.

‘By Pixel Super Resolution’ technology also significantly boosts still image quality during movie recording. At a touch of the shutter button, ‘Dual Rec’ grabs detail-packed 12 megapixel-level still photos without interrupting Full HD video shooting.

Further, the camera’s back panel is dominated by a super-sized 3.3-inch (8.3cm) Xtra Fine OLED wide touch-screen, perfect for showing off photos and movie clips with incredible detail.

Enabling its incredible slimness, the new TX55 camera includes a slot to accept Memory Stick Micro (Mark2) and MicroSD/SDHC flash memory cards. Sony offers a choice of ultra-compact, high quality media in capacities up to 16GB, with Memory Stick Micro being enhanced to achieve data transfer speed of up to 15MB/s (fastest among micro memory cards) by carrying the same high performance HX Engine controller used on Memory Stick PRO-HG Duo to fully support the new cameras’ features such as 3D and full HD video shooting. All cards come with free PC software (available via download), File Rescue for quick, easy recovery of deleted or damaged photos and files, and x-Pict Story™ that simplifies creation of dazzling slideshows.

The new Sony Cyber-shot TX55 camera will be available for about $350 this September at Sony stores, www.sonystyle.com and other authorized retailers throughout the Sony Dealer Network.