Sony introduces new mobile HD snap cameras bloggie

The bloggie makes its European debut with two exciting, new models. Both cameras make it brilliantly easy to grab crisp photos and video clips for quick, hassle-free sharing on the web.

Slipping effortlessly into a pocket or bag, the bloggie MHS-PM5/PM5K and MHS-CM5 are perfect partners for parties, days out or trips awayö.

Colourful, light and easy to carry, bloggie is the fabulously spontaneous way to share memories, update a personal blog or post to social networking apps while the user is travelling-

Both new bloggie models are fun and simple to use. The PM5/PM5K and CM5 can record both super-smooth 1280×720/60p video and high resolution Full HD 1920×1080/30p clips. On-board SteadyShot image stabilization (available with 720/30p shooting mode only) cuts camera shake when you’re shooting handheld, and Face Detection fine-tunes camera settings for clear, captivating portraits.

Styled in a choice of four vibrant colour finishes, the PM5/PM5K features a rotating lens that swivels 270 degrees to capture life from any angle. The bright, high resolution 6.0cm LCD screen shows camera settings in the bottom half of the display.

The PM5K also includes a special 360 Video lens adaptor that lets you experience incredible panoramic videos.

Featuring ‘pistol grip’ vertical styling, the CM5 boasts a high-quality 5x optical zoom lens, plus a swivel 6.2cm LCD screen that flips out for comfortable shooting and viewing. The CM5 also sports an HDMI connector, let user enjoy photos and Full HD clips on Bravia or any HD TV.

The embedded PMB Portable software launches automatically when bloggie is connected to PC or Mac, letting view, select and upload clips to popular social apps and media sharing sites like Picasa and YouTube. There’s no need to install any editing or file transfer software on the computer, making bloggie ideal for use in any internet café. The camera’s battery is automatically charged while it’s connected to computer via USB.

The simple integration for sharing content on Facebook will also be available as a downloadable update to this software in spring. This complements the existing sharing capability with such sites as YouTube and Picas Web Albums. With the new version, users will have the ability to share photos and videos on Facebook directly from PMB Portable software.

A slot for Memory Stick PRO Duo and SD/SDHC memory cards (sold separately) caters for users’ personal shooting preferences. There’s also a full range of optional accessories by Sony to help you get the best out of your bloggie.

The bloggie PM5, PM5K and CM5 Mobile HD Snap Cameras are available from Feburary 2010