Sony Ericsson appoints new Deputy CEO

Ishida previously served as President of Sony’s TV Business Group as well as VAIO Business Group at Sony Corporation. Currently, he is Corporate Executive, SVP, in charge of Platform & Partner Strategy and President of Sony’s Home Entertainment Business Group. According to a press release, he has a history of delivering strong results as part of Sony Corporation’s core leadership team within a range of disciplines across consumer electronics, IT and communications. Recently, IOshida was involved in developing the Android-based Sony Internet TV.

Bob Ishida commented: ‘I am excited about taking up the role of Deputy CEO and EVP at Sony Ericsson. Working closely with Bert Nordberg and the management team we will further strengthen the existing product portfolio by integrating content and services while leveraging the partnership with Sony and other key strategic partners’.

Ishida’s appointment will provide greater focus on the integration of content and services into Sony Ericsson’s product portfolio, the company said, adding he will contribute to the strategy to become a leader in Android.

Rikko Sakaguchi has been part of the leadership of Sony Ericsson since the start up of the Joint Venture in 2001, most recently as Chief Creation Officer overseeing product and portfolio development. Since 2001, Sakaguchi has provided a creative vision and strong leadership as Sony Ericsson built its brand through innovative music and imaging devices. More recently he has been instrumental in developing Android smartphones which bring together communication and entertainment through a focused and innovative product portfolio.

Rikko Sakaguchi will continue to support Sony Ericsson in his new role at Sony Corporation. Further details of his new assignment will be communicated shortly.