Sony Disc and Digital Solutions Inc. develop mass production technology for highly-secure holograms

In addition to developing and mass producing Lippmann holograms with individually distinct identification codes, SDAD also envisions launching a new business whereby it will operate an authentication server via the internet, for CRM (Customer Relationship Management) and ‘trace-and-track’ services which utilize the individually assigned code on the holograms. SDAD will eventually introduce the Lippmann holograms with individually distinct identification codes as authentication stickers for Sony products. It will deliver sample holograms to product manufacturers in May 2010.