In particular, Dadiseth will work with Sony’s broad range of businesses in India, from electronics to entertainment, to further enhance cross-company initiatives, new business development, external relations and the strength of the Sony brand.
"India is a critically important market for us as we move to transform Sony into a fully integrated, agile and more innovative global company," said Sir Howard Stringer, Chairman, CEO and President, Sony Corporation. "With his extensive international experience and his strong ties across industries in India, Keki will play a vital role in furthering Sony Group initiatives both in India and on a global level. His experience will be invaluable to us as we rapidly implement our strategic direction."
Prior to his association with Sony, Mr. Dadiseth spent more than 30 years at Unilever and its group companies where he held senior executive positions in finance and general management until he retired from Unilever’s corporate Board in 2005. He is now closely associated with various industry, educational, management and medical entities in India and is a Non-Executive Director and Chairman of several companies in India, the UK and the USA.