This was neither conservative nor poor forecasting, rather a genuinely unexpected shift in consumer buying habits. Canadian consumers are upgrading to higher performance digital cameras earlier and faster. What are they doing with the pictures they’re taking? Storing them on their computers still ranks at the top, but Canadians are having more prints made from their digital files. Digital camera users are returning to stores to have photo-quality prints made from their electronic images, or are using retailers’ do-it-yourself kiosks or online print-making services. Regardless of the method used, the results are the same: the number of prints made at retail from electronic images continues to increase. Additionally, many images are made at home on photo-quality inkjet printers. Canadians clearly are demonstrating their desire to capture the times of their lives.