Smilebox acquires Preclick

Financial terms of the agreement were not disclosed. Brian Smiga, founder and CEO of Preclick, will become vice president of business development and retail at Smilebox and will focus on bringing Smilebox and Preclick assets together to advance retail photo solutions for the company.

“Preclick’s deep partnerships with leading retailers significantly accelerates our print-to-retail

strategy,” said Andrew Wright, founder and CEO of Smilebox, Inc. “More than 65 percent of online consumer photo prints are printed at photo retailers and the retailer share is growing. Adding printto- retail capabilities to the Smilebox platform will take retailers in a fresh direction beyond commodity 4×6 prints to larger, premium formats including cards, collages and invitations as well as scrapbook and photobook pages,” he added.

“Smilebox provides retailers with the market’s largest catalog of more than 900 high-quality and continuously refreshed designs, which is unparalleled in the industry,” said Smiga. “In addition to generating more print sales, the combination of quality designs with consumer photos will also drive over-size print orders that command higher retailer margins.”

Smilebox lets customers quickly turn life’s moments into digital creations to share with others or save for themselves. Smilebox users can email or post to a blog or Facebook any design for free. For $1.99 to $3.99, customers can purchase premium designs to print at home or rat etail, get more music. choices, share full screen without ads and more. Customers can also subscribe to Club Smilebox for $5.99/month or $39.99/year to make all designs premium, burn their Smilebox creations to DVD or save video files to an iTouch or iPhone. Smilebox is available for the PC and Mac platforms.