The new design also boasts an extensive Lens Finder Tool, enhanced functionality for Sigma dealers, and social media sharing tools. The Lens Finder Tool will act as a concierge to help visitors sort through more than 50 Sigma lenses by product, camera system, camera type, skill level, price point, end use and technology. Dealers will also benefit from new online sales solutions that track sales and click-through rates.
With the new photo share feature in the Sigma Lounge, user-submitted photos are cross-referenced on product detail pages, so customers can see user photographs taken with Sigma lenses, with additional details regarding shutter speed and aperture. Similarly, the site will include bios and galleries for all Sigma Pros. This information will include technical data and background information about how these professional photographers captured photographs with Sigma gear.