WMSG began operations in 2005, and has earned a reputation for delivering high-performing direct marketing campaigns for marketing agencies and several Fortune 500 clients, including Toyota and Dell WMSG President Jim Liszewski will join Shutterfly and lead the commercial print initiative reporting to Dwayne Black, senior vice president of Operations. The transaction, which closed on November 5, 2010, was structured as an asset purchase and the acquisition consideration consisted of $6 million cash. The transaction will not have a material impact on Shutterfly net revenues, results of operations or cash flows for the quarter ending December 31, 2010.