Shutterfly acquires Israeli software company

Photoccino’s image analysis and selection technologies will be integrated into products across the Shutterfly, Tiny Prints, Wedding Paper Divas, and Treat brands. With Photoccino’s capabilities, customers will be able to more efficiently organize and select the best photos from their ever-increasing archives so they can quickly and easily create photo books, calendars, cards, and photo gifts. The software features proprietary algorithms to analyze and evaluate the quality and content of photos, ranks them, and automatically creates photo products using the customer’s best images.

"We are focused on developing innovative solutions that make the product creation and sharing process easier for our customers," said Jeffrey Housenbold, President and CEO of Shutterfly. "Photoccino’s best in class technologies solve a common consumer pain point: analyzing and organizing the increasing number of stored digital photos. By combining their intuitive technology with our innovative product offering, we will exponentially improve the creative experience for our customers."

"When we founded Photoccino in 2011, our goal was to build technologies that would facilitate image analysis, selection, and product creation for our users. Shutterfly presents us with the opportunity to achieve this at much greater scale," said Moshe Bercovich, Photoccino co-founder and CEO. "The two companies share a passion for helping people enjoy, share and preserve photos, and we are excited by the prospect of what we can accomplish together."