Featuring content organized around the four primary categories, production, marketing, sales and operations, www.mohawkmakeready.com provides digital printers with straightforward strategies that they can put to work immediately. The site includes actionable articles on marketing the printing business, concise videos on operational efficiency and relevant PowerPoint presentations that showcase how to identify sales opportunities. In addition, the site offers print-ready die-lines and templates to support Mohawk’s new Bravo line of specialty digital substrates.
This new service platform has been designed to put Mohawk’s expertise as a specialist in digital substrates to work for digital printers, helping them make more efficient use of their time, materials, people and entrepreneurial energy.
In addition to the content-rich web site, Mohawk MakeReady digital experts are available to present information and consult on location host webinars to deliver MakeReady content, develop custom training events or help address a specific business need.